Press Release – 13 March 2017
FALL IN LOVE THIS SPRING WITH TRS’ NEW TV Ad CAMPAIGN –
LOVERS OF FLAVOUR
Acclaimed chef Anjula Devi launches TRS’ new campaign film starring Bollywood actors Manav Kaul and Anupriya Goenka, along with unveiling their new website amidst much fanfare on the Holi weekend
Taking you on an aromatic journey, filled with the authentic flavours of South Asia, TRS unveiled its latest campaign film Lovers of Flavour in the heart of the South Asian community – Southall at the TRS head office.
Priding itself in providing Asia’s finest food – from spices to lentils, through the film TRS aims to take you on a journey of love through flavours and authentic South Asian ingredients with their Lovers of Flavour campaign film. After the success of their Love Story campaign starring acclaimed Bollywood actor Nimrat Kaur, this film features actress Anupriya Goenka (known for her roles in Dishoom and South Indian films Paathshala and Potugadu) and actor Manav Kaul (known for his roles in Wazir and Jai Gangajal).
The launch of the campaign, synced in perfectly with the launch of their new website www.trs.co.uk, which has specially captured recipes from chef and the lover of flavours herself, Anjula Devi. Her association with the brand together with her passion for cooking formed the perfect setting for the Lovers of Flavour campaign.
Anjula along with marketing manager of TRS Derek Martin unveiled the film for the first time ahead of its TV premier on all the major South Asian channels at the TRS Southall head office on a mega digital mobile van. This digital mobile van screened the new TRS film across various South Asian pockets across London – right from Southall Broadway, Harrow High Street, Wembley Central and Neasden Temple in West London to Upton Park, East Ham and Ilford in East London over the Holi weekend.
In their endeavour to take the film out to the people and not just limit it to their TV screens, TRS decided to be the first ever South Asian brand to screen the Lovers of Flavour film campaign on a mobile digital screen across multiple venues in London.
A passer-by who saw the screening at Wembley Central Station Mrs Preeti Shah said: “When the film started screening on the van, I was at first intrigued and curious to know what is going on, but as the story progressed I was interested to know more and excited once I got to know it was a TRS campaign. But it was only the first part and can’t wait to see the full film online!”
Speaking on the launch brand ambassador for TRS Anjula Devi said: “I am delighted to be associated with TRS, as we both believe in the same thing – providing the finest Asian food along with a passion for authentic ingredients and delightful flavours. The Lovers of Flavour campaign is something I resonate with, being a lover of flavours myself, and am happy TRS has brought the concept out in such a cinematic way.”
Derek Martin, brand manager of TRS said: “Today not only sees the launch of our brand film Lovers of Flavour but also the launch of our new website. The synergy of both the campaign film and the website, which has bespoke recipes curated by the wonderful Anjula Devi, reflects the ethos of TRS of providing Asia’s very finest food ingredients.”
The 30-minute short film will be released in five parts throughout the year, and while the 30 second version ad films will air on all the major South Asian channels, with the TV premiere of the new film being on The Voice India’s grand finale on 12th March at 8pm on &TV (Sky 795 & Virgin Media 811), viewers and foodies can catch the whole film on the newly launched website www.trs.co.uk.